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Case Studies

Kandasamy Sivaganes of Victoria Food and Wine store, Ruislip Manor

Sivaganes became member of am2pm fascia three years ago and is very happy with the services.

“I am competing in the area because of am2pm.The promotions we get on well-known items has doubled the turnover.”

“This logo has certainly improved our sales because before it was only Victoria food and wine but now it is am2pm. Though this sign is new to customers they do compare it with other groups such as Londis or Costcutter,” he adds.

With such a well-known name backing the store, Victoria Food and Wine are now getting regular customers who seem to have placed more confidence on Sivaganes’ outlet as compared to other normal independent stores.

Sivaganes says: “When our store was off license we never displayed any offers but now we get promotions on well-known items just after three weeks. As a result, people buy more than one item when in-shop allowing us a good turnover.

“Above all, just as one promotion ends, the customers look forward to the next one, which also increases our sales.

“I have very good experience with am2pm and I have absolutely nothing to complain. We get regular services. The staff too is very friendly, helpful and cooperative. Seldom, if ever, when we have problems the staff are on hand to sort it straightaway. Am2pm has achieved a lot of success in a very short time. Victoria Food and Wine store won the am2pm “Perfect store award 2007”.

Veera Valaventhan of Fairways Store, South Ruislip

“When I bought the shop in June 2006, it was already am2pm. I am happy with the services we receive.

Valaventhan says the main benefits are direct free delivery and promotions. “We get delivery, which is beneficial for my way of running the shop. Am2pm also offers promotions on beers and wines that result in our sales being boosted. One of the several benefits is that if we reach certain sales targets they pay some money back.”

Valaventhan points out: “Am2pm is like a brand name and people are getting familiar with it around this area.

“When we get promotions and consumer leaflets we distribute them. People recognize the logo from this and especially come to the store to avail of those promotions, which result in more sales.”

“I am also glad to join am2pm because their individual staff is supportive besides being helpful and cooperative. They solve problems quickly but it would be good if they have coordination among the departments.”

Jignesh Patel, Sammys, Wood Green

“I became a member in 2003. I was attracted because they were delivering on reasonable prices. To be honest, it was the group I wanted to join as their special offers were amazing.”
Patel says there are a number of benefits of joining am2pm.

“They deliver everything on better discount and we have to pay only one bill, which makes life easy.

“Since I joined them, sales have improved, with the turnover being doubled, a fact that cannot be ignored. Besides, it has also improved the store from merchandising to prices. Indeed, the one thing that has improved the store is merchandising. They come around the shop and merchandise the whole shop.
“The am2pm logo has definitely improved sales. When customers see the logo they think about offers. Before joining am2pm we never used to do any offers, so this is the main advantage we have got since we joined them.

“Every three weeks offers come out and it really helps build our sales. Store’s sales were average before but since I joined them it’s gone up and didn’t expect it will go that up. I believe it did make a lot of difference.

“I am pretty happy with the offers and promotions I get from am2pm,”signs off Patel.