Building Sales, Building Brands and helping independents grow

Through Landmark, Premier Wholesale (UK) provides three-weekly promotions to our customers. This promotional activity is communicated through a 20-page leaflet called Counter Attack; trade press advertising, in depot point of sale and rack end displays. Counter Attack offers our customers the right brands at highly competitive promotional prices with healthy margins. In addition to our three weekly promotional cycles, we offer customers additional promotional activity at key trading periods. At Easter, we produce an additional leaflet with appropriate lines featured and at Christmas, customers are offered additional promotional activity on confectionery and licensed goods.

We believe that the right promotions will build sales for everyone. We offer our retail customers free point of sale to communicate promoted lines to their customers and excellent deals that guarantee increased sales and allow them to compete locally.

Everyone’s a Winner

Landmark’s Winners promotions have proved to be highly successful at all levels. Retailers and wholesalers have reported excellent increases in store traffic, sales and profitability and manufacturers have sold more product than ever before - up to nine times as much in some cases! The promotion has been so popular that it has grown in size each year and Winners 2004 is already looking like being our biggest ever by far. Massive door-to-door distributions will ensure that every household hear to participating retailers will receive one of our hard-hitting special offer leaflets.